Requirements at a glance
Overview
As Slova, a popular US skincare brand, sought to establish its presence in the Indian market, they faced the challenge of creating a localized and optimized website that catered to the mobile-first Indian audience.
Unraveling the complexity
Challenge
Slova needed a website that was not just localized in terms of content and language, but was also mobile-optimized, given the dominance of mobile internet usage in India. The challenge was to build a website that offered a seamless and engaging user experience across devices.
Our tailored approach
Strategic Approach & Insights
Impact delivered
Results
We developed a user-friendly, mobile-optimized website for Slova. We ensured the site was localized to resonate with Indian consumers while being fast-loading and easy to navigate on mobile devices.
The results were compelling:
Mobile Optimization: The website’s mobile optimization led to a 50% increase in mobile traffic within the first month of launch.
User Engagement: Due to the improved mobile experience, the average session duration on mobile increased by 30%, and the bounce rate decreased by 20%.
Sales Conversion: With seamless navigation and user-friendly design, the website’s conversion rate improved by 25%.
Website Traffic: The newly launched website attracted a 35% increase in total traffic, demonstrating the positive impact of our mobile-optimized design.
Final Analysis
Conclusion
Our Website Development service played a crucial role in Slova’s successful digital presence in India. By creating a mobile-optimized and localized website, we ensured Slova could effectively engage with the mobile-first Indian audience, resulting in increased traffic and improved user engagement. This case highlights the importance of mobile optimization in website development for reaching broader audiences in today’s digital age.
