Requirements at a glance
Overview
Slova, a renowned skincare brand from the United States, aimed to drive conversions and boost sales in the Indian market. To achieve this, they sought to implement reward campaigns that would incentivize customers and increase their engagement with the brand.
Unraveling the complexity
Challenge
Slova faced the challenge of effectively incentivizing potential customers in India to make a purchase. They needed a reward campaign strategy that would not only attract customers but also ensure a high return on ad spend (ROAS) and an efficient cost per sale.
Our tailored approach
Strategic Approach & Insights
Impact delivered
Results
We executed a comprehensive reward campaign strategy that included the following elements:
Partnerships with Digital Payment Platforms: We collaborated with Google Pay Rewards, Paytm, and PhonePe to distribute Slova’s discount vouchers and incentives to their users, maximizing the reach and engagement potential.
Cost-Effective Engagement: By carefully targeting users and optimizing campaign settings, we achieved a cost per engagement that was 30% lower than industry benchmarks, ensuring efficient use of the advertising budget.
ROAS: The reward campaigns resulted in a high ROAS of 5:1, indicating that for every unit spent on advertising, Slova generated five units in revenue.
Cost per Sale: Our reward campaigns reduced the cost per sale by 25%, making the marketing budget more effective in driving actual purchases.
Total Sales: The incentivized reward campaigns led to a significant increase in sales, with a total of 20,000 units sold within the campaign’s duration.
Conversion Rate: The campaigns achieved a 30% increase in the conversion rate, demonstrating the effectiveness of the reward incentives in motivating customers to make a purchase.
Final Analysis
Conclusion
Our Reward Campaigns service played a crucial role in Slova’s successful sales growth and conversion optimization in India. By partnering with leading digital payment platforms and distributing discount vouchers and incentives, we incentivized potential customers and achieved impressive results. This case study highlights the effectiveness of reward campaigns in driving conversions, increasing sales, and maximizing return on ad spend.
