Taevas
ColombiaPersonal Care & Beauty
Product Registration
Product Registration for Personal Care & Beauty in Colombia
Taevas Global guides Personal Care & Beauty manufacturers through every stage of INVIMA product registration in Colombia, reducing time-to-market and eliminating costly compliance errors. Whether you are entering Colombia for the first time or expanding y
Market
Colombia
Industry
Personal Care & Beauty
Service
Product Registration
Regulator
INVIMA (Instituto Nacional de Vigilancia de Medicamentos y Alimentos)
Timeline
4-8 weeks (standard notification pathway)
What We Deliver
Six Pillars of Colombia Personal Care & Beauty Intelligence
Our six interconnected pillars cover every dimension of successful product registration in Colombia, from regulatory mapping to post-market compliance, giving Personal Care & Beauty companies a complete foundation for confident market entry.
01
Regulatory Pathway Assessment
We determine the precise INVIMA registration pathway for each of your cosmetic or personal care products under Decree 219 of 1998 and the Andean Community Decision 516. Our team classifies products accurately, identifies whether a sanitary notification or full registration is required, and flags any ingredient restrictions under Colombian law. This upfront assessment eliminates rework and sets a realistic timeline from day one.
Product classification under Colombian cosmetics regulation
Andean Community Decision 516 compliance check
Identification of restricted or prohibited ingredients
How It Works
From Brief to Board-Ready Intelligence
Our four-step engagement takes you from initial product assessment through to a live INVIMA registration, with clear milestones and transparent communication at every stage.
Step 1 · Day 1-2
Intake and Product Assessment
We begin with a structured intake call to understand your product portfolio, intended claims, formulations, and target launch timeline in Colombia. Our regulatory team reviews your existing documentation and assigns each product to the correct INVIMA pathway under Decision 516 or Decree 219. A scoping report is delivered within 48 hours, outlining required documents, estimated fees, and a realistic registration timeline.
Taevas Approach
The intake process includes a product-by-product classification review, identification of any formulation issues that could delay approval, and a preliminary gap analysis of your existing technical files. We also assess whether your manufacturing site holds a recognized GMP certificate and whether any ingredient requires prior INVIMA authorization. This foundational step prevents surprises mid-process and allows us to provide a fixed-scope proposal.
Market Snapshot
Colombia Personal Care & Beauty Market at a Glance
$0B+
Estimated Annual Market Value (USD)
0%
Projected Annual Growth Rate (CAGR)
0+
Active Cosmetic Brand Registrants at INVIMA
0+
Cosmetic Notifications Filed Annually with INVIMA
Latin America's Third-Largest Beauty Market
Colombia ranks among the top three personal care and beauty markets in Latin America, driven by a young urban population, rising middle class, and strong cultural emphasis on personal grooming. Bogota, Medellin, and Cali serve as major retail and distribution hubs, with modern trade and e-commerce channels growing rapidly. International brands increasingly view Colombia as a gateway to broader Andean Community market access.
INVIMA Oversight Under Andean Community Framework
Colombia regulates cosmetics and personal care products under Andean Community Decision 516, which harmonizes requirements across Colombia, Peru, Ecuador, and Bolivia. INVIMA administers the Notificacion Sanitaria Obligatoria system, which requires pre-market notification rather than full approval for most cosmetic products, making the pathway faster than many other regulated markets. However, INVIMA actively enforces post-market compliance and can withdraw registrations for labeling or safety violations.
Growing Demand for Premium and Natural Products
Colombian consumers are increasingly seeking premium, natural, and sustainable personal care products, with particular growth in skincare, hair care, and color cosmetics. Domestic brands have historically dominated mass-market segments, but imported premium brands are gaining significant share in department stores, specialty retailers, and direct-to-consumer digital channels. This trend creates strong entry opportunities for international manufacturers with differentiated formulations.
Digital and Omnichannel Retail Expansion
E-commerce penetration in Colombia's beauty sector has accelerated significantly, with platforms such as Rappi, Mercado Libre, and branded direct-to-consumer sites driving incremental growth. Modern trade channels including Exito, Jumbo, and pharmacy chains such as Drogas La Rebaja remain critical distribution partners for registered products. Brands entering Colombia must have their INVIMA registrations in place before listing on any retail or digital platform to avoid enforcement action.
What's Included
Everything in Your Registration Package
Every Taevas Global Product Registration engagement for Colombia delivers a complete set of regulatory documents, compliance tools, and strategic guidance so your Personal Care & Beauty products reach market without delays.
Regulatory Pathway Report
A written assessment of the correct INVIMA registration or notification pathway for each product in your portfolio, including classification rationale and estimated timelines under Decision 516 and Decree 219.
Complete INVIMA Submission Dossier
A fully compiled and reviewed technical dossier in Spanish, formatted to INVIMA Ventanilla Unica Empresarial standards, including formulation data, safety assessments, and GMP certificates.
Ingredient Compliance Analysis
A product-by-product review of all active and inactive ingredients against Colombian and Andean Community restricted and prohibited substance lists, with reformulation recommendations where needed.
Labeling Audit and Corrected Artwork Brief
A detailed audit of your product labels against Colombian NTC standards and INVIMA cosmetic labeling requirements, delivered with a corrected artwork brief ready for your design team.
Local Responsible Party Documentation
Drafted legal authorization letters and power-of-attorney documents designating your Colombian responsible party, ready for notarization and apostille as required by INVIMA.
INVIMA Submission and Tracking Management
End-to-end management of the electronic submission through INVIMA's portal, including fee coordination, document upload, query response, and weekly status reporting to your team.
Registration Certificate and Archive
Certified copies of all INVIMA registration certificates or NSO confirmations, plus a complete digital archive of all submitted documents for future renewal and variation filings.
Post-Market Compliance Calendar and Briefing
A structured compliance calendar covering renewal dates, variation notification triggers, and pharmacovigilance obligations, delivered with a live handover briefing for your regulatory and commercial teams.
Who This Is For
Built for These Situations
First-Time Market Entrant
International Brand Entering Colombia for the First Time
Your brand has proven success in other markets and Colombia is the next strategic priority, but your team has no prior experience with INVIMA or Colombian cosmetics regulation. You need a trusted partner who can map the regulatory landscape, prepare a compliant dossier, and get your products on shelf without costly trial-and-error. Taevas Global provides the local regulatory expertise and project management discipline to make your Colombia launch efficient and predictable.
Outcome
Achieve your first INVIMA registration within a defined timeline and budget, with a compliant local responsible party structure in place and a clear roadmap for portfolio expansion.
Next Steps
After Product Registration, Most Clients Move To
FAQ
Common Questions
Get Started
Ready to Map Your Colombia Opportunity?
Talk to a Taevas Global regulatory specialist today to get a clear picture of what it takes to register your Personal Care & Beauty products with INVIMA and launch successfully in Colombia.
Fixed-scope proposal with transparent pricing and timelines
Senior regulatory specialists with direct INVIMA experience
End-to-end dossier preparation, submission, and tracking
Post-registration compliance support and renewal management